Posts Tagged ‘Beats by Dr. Dre’

Beats Music Enters Online Streaming Market

Beats Music, which will arrive in the United States on Jan. 21, is also making the latest salvation pitch for the struggling music industry. With download sales tapering off after a decade of growth, streaming has taken center stage as the most promising new source of revenue. Yet while consumers have flocked to free outlets like YouTube and Pandora, the more lucrative paid services have been slow to catch on, and the low royalty rates paid by these services have stirred resentment among musicians.

Winning this battle won’t be easy. The digital music world is in the midst of a confusing …

Dr. Dre & Kendrick Lamar Beats By Dre Commercial

Kendrick Lamar and Dr. Dre are back in the studio. Check out Dr. Dre and Kendrick putting the Beats Pill® and Beats Pill® XL into action.
Watch the Commercial for the Beats Pill XL below.

Beats Pill XL is bigger, louder, and has a built-in handle so you can still pick up and go. This speaker is loud enough for a big room or your backyard BBQ. It connects to any Bluetooth-enabled device so you can take your music anywhere. With the Beats Pill family’s updated features, you can amplify or stereo your music with other Beats Pill XL.

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Dr. Dre & Beats By Dre Sues Yamaha

Dr. Dre and Beats by Dre are suing Yamaha over headphones the company is manufacturing, which Dr. Dre claims infringes upon his Beats Electronics patents.
In a new lawsuit filed in California federal court, Beats by Dre says that it has revolutionized the use of headphones as a fashion accessory, and is alleging that Yamaha is trading off the goodwill of its products. Beats Electronics’ lawsuit alleges violations of patents and trade dress from Yamaha’s Pro 300, Pro 400 and Pro 500 lines of headphones.
Beats says that Yamaha has “brought to market a new line of headphones that copied the distinctive …

ESPN The Mag: LeBron & Dr. Dre

Dr. Dre and LeBron James team up to cover the latest issue of ESPN: The Magazine.

In ESPN The Magazine’s Music Issue, J. Freedom Du Lac writes how Beats by Dre headphones have changed the way athletes listen to music. Read the story, then check out the behind-the-scenes video and the photo gallery.

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Kendrick Lamar x Dr. Dre Beats Party

Kendrick and Dre come together for the first time since Cochella to takeover the Rose Club in London. Watch this exclusive look of how mad it gets when the #BeatsArmy rolls up.

Kendrick Lamar’s good kid, m.A.A.d. city is available now.
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Beats by Dre “Beats Pill”

Beats Electronics LLC, the leading audio brand co-founded by legendary artist and producer Dr. Dre and Interscope Geffen A&M Chairman Jimmy Iovine, today announced the expansion of the company’s global product offering with the introduction of the Beats Pill, a portable wireless speaker with built-in patented Beats Audio, and the Executive premium headphones. Beats currently owns over 56% of the $100+ premium headphone market in North America according to data from NPD, and these two new products will continue to raise the bar across form, function, design and most importantly, sound quality.
“The introduction of the Beats Pill and the Executive …

Beats by Dre Beatbox

AT&T customers will soon be able to enjoy their favorite music wherever they are when the Beats™ by Dr. Dre™ Beatbox Portable high performance wireless audio system arrives in white and black, exclusively from AT&T* at company-owned stores or online at www.att.com beginning March 11 for $399.00.
The Beatbox will be featured on AMERICAN IDOL Wednesday, March 14 (8:00-10:00 PM ET live/PT tape-delayed) on FOX when mentor and Beats by Dr. Dre co-founder Jimmy Iovine incorporates the high performance wireless audio system into his coaching sessions with the finalists.
AT&T recently announced the HTC One X™ with Beats by Dr. Dre Audio™ …

Chrysler Group & Beats by Dre

With the world’s largest gathering of electronic technophiles in attendance at the 2012 Consumer Electronics Show in Las Vegas , Chrysler Group and Beats™ by Dr. Dre™ announced today the next chapter in their bold new partnership that brings the studio quality sound experience of Beats™ Audio technology and places it into an iconic American performance sedan: the new 2012 Dodge Charger.
“Dr. Dre and Jimmy Iovine have built their careers on revolutionary and forward thinking decisions that formulate trends in music, popular culture and technology,” Reid Bigland , President and CEO – Dodge Brand. “Our goal in partnering with Beats …

Beats By Dr. Dre Studio Color Campaign

For Holiday 2011 Beats By Dre has reinvented their first and most popular headphone, The Studio, in a spectrum of candy colors good enough to eat. Whether you choose blue, pink, orange, or green, they have the color that “is you.”

Nero’s first live performance at their recently opened Pop-Up store in NYC. Dre, who was in attendance at the performance, chose Nero “Me & You” for the spot’s powerful track.
Album: Welcome Reality (Digital out now, CD in stores 12/13) Amazon | iTunes
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HTC and Beats by Dre

Soon you will be able to “feel the music the way the artist intended.” HTC Corporation, a global designer of mobile devices, announced an investment with Beats™ Electronics LLC, the company redefining the audio market with its iconic Beats by Dr. Dre™ audio experience. The two companies have been working together to create superior mobile audio experiences, which will result in a line of HTC devices integrated with Beats sound innovations, available this fall.

“The HTC and Beats by Dr. Dre partnership is an opportunity for two world-class companies to redefine the smartphone industry and define the future,” said Jimmy Iovine, …

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